My Industry

I am studying to be a graphic designer, an industry that is filled with a broad spectrum of opportunities and different design.  That could include the grand scale of working at an advertising firm or the smaller scale of freelancing from home.  Personally, I hope to work at a magazine publication, creating layouts, advertisements, and possibly even the content. I currently intern for a non-profit 501© 3 corporation called Nevada Aids Project.  The company works to keep the public informed about the research, treatment, and cure of HIV/AIDS.   My responsibilities include creating marketing collateral, which advertises Dinosaurs & Roses, a store that they run out of.  One of their goals is to become part of First Fridays and my collateral and posters will help advertise that to their target audience.

         I was so excited when I got a callback for another interview with Nevada Aids Project; one because it is for a great cause and I love working towards something that helps others and two because it is a great opportunity to get portfolio pieces and have my work put out there.  Nevada Aids Project is a great community organization, they help a lot of people, and at the end of the day this will look wonderful on my résumé.  In the past I have worked with The Sin City Sisters on Project Red Dress, an exciting event that raised money for aids research.   Along with this experience looking good on a résumé, I get a lot out of it in the sense that what I am working on makes a difference in other people’s lives for the better.  I have always wanted to design pieces that make a positive contribution to society, and interning at Nevada Aids Project allows me to do just that.

200 word essay for my internship class

Week 1 – Internship Class  “My Voice”

Graphic design is my number one passion: I wake up in the morning thinking about typography.  I go throughout the entire day with design on my mind.  I go to sleep excited about what I am going to do next and sometimes even dream about my profession.  Sounds pretty crazy right, you could say I have a one tracked mind.  But I know it’s on the right track!

What I bring to the table is a keen eye for typography, a knack for color schemes, a high-capacity for branding, and a never-ending love for creating logos.  One of my favorite things about my career is that I create things for people that weren’t existent before.  I contribute something to the universe, sending out good designs to represent a company or individual.  I am such a lucky and grateful person who has found their niche in life.

In a perfect world, I’d be an art director at an agency working alongside creative people.  I’d be challenged to solve problems in an unconventional way and make the audience think.

My future feels like a roller coaster; some parts scare the crap out of me while others keep me smiling for days on end.

You know you’re getting better when…

10. When you look back on old pieces, that at the time you thought were amazing, and now they just look a hot mess.

9. When in the middle of class critiques, you can name all of the typefaces the person used.

8. When you use the word “typefaces” instead of “fonts“.

7. When people ask for your opinion on their work.

6. When you finally understand what all the hype is about over HELVETICA, and you like it.

5. When grocery shopping is never the same again…packaging woot woot.

4. When you can finish something on a deadline, and don’t think it’s witchcraft or that hell froze over.

3. When you know who Doyald Young is.

2. When you understand the difference between designing and decorating.

1. When you are 100% happy with your work…and so is everyone else.

Constructive Criticism

This week I got constructive criticism on a piece of work that I was extremely proud of.

The class was packaging and the assignment was a matchbook re-design.  The client I chose was the Beauty Bar and I created a matchbook in the shape of a compact mirror with my idea being that when women smoke in the bar, they mess up their lipstick, so there’s a mirror inside with the handy-dandy matches.  I was really proud of my design/ idea/concept and I worked really hard on it, 3 weeks total.  I was so excited to get my grade back only to find that I had earned a 79% on the project. Wah wah wah wahhhhhhhh

With the stress of everything that was going on at the time, I got so overwhelmed and just broke down…in front of the teacher.  Not to say that I was sobbing hysterically, but my no good lousy stupid tears wouldn’t stay in my eyeballs. Once I got myself together, I asked for her reasoning behind the grade.  Basically to sum it up she explained to me that had she given me an A I wouldn’t have gone back and fixed it up for my portfolio.  She said she loved my project, but the functionality of it wasn’t all there. (Couldn’t close it properly, and the matches were hard to get out, also my color scheme was horrendous).   She said it was innovative and inventive but the grading scale/curriculum doesn’t take that into consideration.

She is giving the class 5 weeks to perfect/tweak our designs and get better grades on them.  Her giving me that miserable grade was the best gift I’ve been given (or lesson I have learned), at the time I was simply too emotional to see it. I would rather have someone tell me the truth, that my work could be better, than lie and say it looks great.  That 79 is fueling me to work harder, smarter, until my matchbook is truly worthy of an A+.

One of my favorite graphic design quotes of all time.

Quote

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

— Paola Antonelli