One of my favorite graphic design quotes of all time.

Quote

People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.

— Paola Antonelli

I found the secret to graphic design!!

I FEEL LIKE I HAVE BEEN SPOKEN TO AND ENLIGHTENED BY THE DESIGN GODS AND THEY GAVE ME THE SECRET TO THE UNIVERSE..HOPEFULLY MY BRAIN DOESN’T EXPLODE.

     Read a book today that completely changed my entire approach to designing. Basically it talked about not even logging on the computer until you have a concrete idea and sketches for your design and use the computer to execute your vision. Sitting in front of illustrator, moving fonts around is not having an idea. The computer is a tool for executing your idea not obtaining your idea. I have done that a million times, waiting for the screen to give me the solution.
Copying stock photos from google is not creating something original. It said to use your voice. I am seriously mind blown by this book, and am now starting over with my client’s entire logo. It literally listed all of the things I had been doing and explained why it was wrong. I am turning a new leaf with designing, and I FINALLY GET IT.  

The secret to graphic design is to have an idea.  It’s the simplest of things yet the base of all that is beautiful.

#ahhamoment