200 word essay for my internship class

Week 1 – Internship Class  “My Voice”

Graphic design is my number one passion: I wake up in the morning thinking about typography.  I go throughout the entire day with design on my mind.  I go to sleep excited about what I am going to do next and sometimes even dream about my profession.  Sounds pretty crazy right, you could say I have a one tracked mind.  But I know it’s on the right track!

What I bring to the table is a keen eye for typography, a knack for color schemes, a high-capacity for branding, and a never-ending love for creating logos.  One of my favorite things about my career is that I create things for people that weren’t existent before.  I contribute something to the universe, sending out good designs to represent a company or individual.  I am such a lucky and grateful person who has found their niche in life.

In a perfect world, I’d be an art director at an agency working alongside creative people.  I’d be challenged to solve problems in an unconventional way and make the audience think.

My future feels like a roller coaster; some parts scare the crap out of me while others keep me smiling for days on end.

You know you’re getting better when…

10. When you look back on old pieces, that at the time you thought were amazing, and now they just look a hot mess.

9. When in the middle of class critiques, you can name all of the typefaces the person used.

8. When you use the word “typefaces” instead of “fonts“.

7. When people ask for your opinion on their work.

6. When you finally understand what all the hype is about over HELVETICA, and you like it.

5. When grocery shopping is never the same again…packaging woot woot.

4. When you can finish something on a deadline, and don’t think it’s witchcraft or that hell froze over.

3. When you know who Doyald Young is.

2. When you understand the difference between designing and decorating.

1. When you are 100% happy with your work…and so is everyone else.

Back from Summer Break…wait that was the break?!

Hey good lookin,

It feels like forever and a half since I last “blogged”  and by blog I mean not social network like my life depended on it.  Basically I had my finals for last quarter, final grades scored all A’s and a B (damn you Copywriting, why did you have to be so early?!?!).

Summer break (three weeks) consisted of me working and zoning out in front of the tube watching True Blood (or should I say drooling over the viking sex god vampire Eric Northman) and Game of Thrones marathons.  Pro: I am all caught up on my HBO, Con: now I have to wait for each episode to air like the rest of the world.  I don’t know how I will go on.

I also made a 300 page yoga manual, complete with illustrations and nifty layouts.  Had my first experience with a large print document and learned that master pages are your friend when doing manuals.  Also learned to make friends with local printers.  Kinko’s/FedEx wanted $150 per bound manual, the client’s friend who just so happened to own a printing press, only charged $50.  Kissing-ass is now on my to-do list.

Hmm what else has happened?  The other night my totally sober friends decided that mini golf in the street was essential to the evening, followed by pushing me in the pool wearing my socks.  I have the nicest pals.

My first business cards for a client were sent off and printed.  Most stressful day of my life, no joke.  They came out pretty snazzy thank heavens.  Whew.

 

I finished branding two three clients, one of them being myself.  Decided that “Kerning Kelsey” will be my brand of everything and how I present myself at graduation.  Having to design your own brand is like having an identity crisis.  At first I thought that having my blog persona as my brand would be cheesy, but having three teachers agree that it works, I’m so thankful.

Also, I have replaced my inconvenient copywriting with college algebra…or as I like to call it: suicide wishing, thoughts of jumping off bridges, complete with a weekly panic attack, seventh dimension of hell.  I hate math, if you didn’t notice.  I am directing a photo shoot this Thursday, so that should be lots of fun.  My client even asked me to be in a few of the shots, which was the most flattering compliment ever 🙂

Well I think I have procrastinated long enough on my Cajun cookbook.  Back to work.  Toodles.

I found the secret to graphic design!!

I FEEL LIKE I HAVE BEEN SPOKEN TO AND ENLIGHTENED BY THE DESIGN GODS AND THEY GAVE ME THE SECRET TO THE UNIVERSE..HOPEFULLY MY BRAIN DOESN’T EXPLODE.

     Read a book today that completely changed my entire approach to designing. Basically it talked about not even logging on the computer until you have a concrete idea and sketches for your design and use the computer to execute your vision. Sitting in front of illustrator, moving fonts around is not having an idea. The computer is a tool for executing your idea not obtaining your idea. I have done that a million times, waiting for the screen to give me the solution.
Copying stock photos from google is not creating something original. It said to use your voice. I am seriously mind blown by this book, and am now starting over with my client’s entire logo. It literally listed all of the things I had been doing and explained why it was wrong. I am turning a new leaf with designing, and I FINALLY GET IT.  

The secret to graphic design is to have an idea.  It’s the simplest of things yet the base of all that is beautiful.

#ahhamoment

To Kern or not to Kern, that is the question.

Starting my Saturday off with a little Shakespeare butchering. Whoo AHHAHHA.  So as you may or may not have noticed, I am in love with typography, but there is a minor inconsistency to that truth….I still sorta suck at kerning. *Flinches.  Please save throwing your tomatoes at my face till after reading my post.

I have been practicing my posterior (I have wanted to use that freaking word ALL week) off, even found a spiffy kerning game to practice with.  I have been improving, and by improving I mean sucking less.

I kern almost as well as a squirrel

That’s not to say that I haven’t been trying, but for a few days I was at my wits end and wanted to hire an assistant, whose sole purpose would be to follow me and kern my every sentence. Tempting, but not…morally right. Or so the angel on my left shoulder tells me.

I can’t live a lie, and that is exactly what I would be doing…even though I did have someone take me up on that offer because I think my absurd thoughts out loud. That person whose name will remain anon, is beyond magnificent!

In my search for the gleaming golden glorious secret to kerning, I have come to this conclusion: Kerning was creating for only the most anal-retentive-OCD-examine-every-detail-with-a-magnifying-glass-kind-of-person.  I am not such a person, which makes no sense seeing as I am a freaking Capricorn and we’re supposed to have that ingrained in our eyeballs.

My summer break will consist of me on a quest to find the unknown secret to kerning.  I am sure danger and intrigue will follow me every waking moment of the adventure, and there may even be pirates involved, I don’t know.

What I do know is, come next quarter this wench will be kerning like her blog so rightly deserves.